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Lead Designer

Lead Designer

Lead Designer

Divided in two big projects

Divided in two big projects

Divided in two big projects

Spread across 4 quarters

Spread across 4 quarters

Spread across 4 quarters

Simplifying Document Sharing: Increasing Retention by 50%

Simplifying Document Sharing: Increasing Retention by 50%

Simplifying Document Sharing: Increasing Retention by 50%

I improved the sharing experience of a digital product by addressing usability challenges and enabling seamless sharing functionalities.

This resulted in a 50% increase in user retention within the first month and resolved over 3,500 domain-specific issues.

I improved the sharing experience of a digital product by addressing usability challenges and enabling seamless sharing functionalities.

This resulted in a 50% increase in user retention within the first month and resolved over 3,500 domain-specific issues.

Project Overview

Project Overview

Problem Statement

Problem Statement

Users encountered friction when sharing content due to

  • Complicated workflows

  • Confusion about their content access rights

  • Lack of clear access to all link-sharing options

Users encountered friction when sharing content due to

  • Complicated workflows

  • Confusion about their content access rights

  • Lack of clear access to all link-sharing options

These challenges negatively impacted engagement and satisfaction in our customers' business operations, creating an urgent need for a more intuitive sharing mechanism.

These challenges negatively impacted engagement and satisfaction in our customers' business operations, creating an urgent need for a more intuitive sharing mechanism.

Lead Product Designer: Owned the end-to-end design process, from discovery to delivery.

Collaborated closely with executive leaders, product managers, engineers, and data analysts to align design solutions with business and technical constraints.

Advocated for a user-centered approach, ensuring all decisions were informed by research and usability testing.

Lead Product Designer: Owned the end-to-end design process, from discovery to delivery.

Collaborated closely with executive leaders, product managers, engineers, and data analysts to align design solutions with business and technical constraints.

Advocated for a user-centered approach, ensuring all decisions were informed by research and usability testing.

My Role

Challenges

Challenges

Using AI

Using AI

AI simplified decision-making by predicting link-sharing properties based on file or folder types and suggesting email content. This reduced manual effort, sped up decisions, and made workflows more intuitive.

AI simplified decision-making by predicting link-sharing properties based on file or folder types and suggesting email content. This reduced manual effort, sped up decisions, and made workflows more intuitive.

Aligning Product Teams

Aligning Product Teams

Managing collaboration across six product teams (web browser, Windows, macOS, iOS, Android, and app integrations), involving developers, product managers, and designers across four platforms.

Managing collaboration across six product teams (web browser, Windows, macOS, iOS, Android, and app integrations), involving developers, product managers, and designers across four platforms.

Visual representation of the challenges in aligning diverse product teams across platforms

Visual representation of the challenges in aligning diverse product teams across platforms

The 'Sharing Documents' project aimed to enhance how users collaborate on cloud content, focused on link sharing and folder permission management, achieving significant user engagement and a stable Net Promoter Score.

Summary

Challenges included platform inconsistencies, complex user flows, and risky default settings.

User testing informed design improvements across web, desktop, and mobile.

The project boosted usability and streamlined permissions management while addressing security risks.

Design Processes

1) Discovery
- Conducted user interviews and surveys to identify pain points and map the existing sharing workflows.
- Analyzed data from 5,000+ user feedback submissions to uncover common challenges and areas for improvement.

2) Ideation
- Facilitated cross-functional brainstorming sessions with stakeholders to generate potential solutions.
- Sketched and created low-fidelity wireframes to explore alternative flows for sharing content.

3) Prototyping
- Designed interactive high-fidelity prototypes in Figma, showcasing multiple sharing scenarios (e.g., one-click sharing, group-specific permissions).
- Created accessibility-friendly designs to ensure inclusivity for all users.

4) Validation
- Conducted usability testing with 20+ users across varying demographics.
- Iteratively refined designs based on user feedback, ensuring a polished and intuitive experience.

Design Processes

1) Discovery
- Conducted user interviews and surveys to identify pain points and map the existing sharing workflows.
- Analyzed data from 5,000+ user feedback submissions to uncover common challenges and areas for improvement.

2) Ideation
- Facilitated cross-functional brainstorming sessions with stakeholders to generate potential solutions.
- Sketched and created low-fidelity wireframes to explore alternative flows for sharing content.

3) Prototyping
- Designed interactive high-fidelity prototypes in Figma, showcasing multiple sharing scenarios (e.g., one-click sharing, group-specific permissions).
- Created accessibility-friendly designs to ensure inclusivity for all users.

4) Validation
- Conducted usability testing with 20+ users across varying demographics.
- Iteratively refined designs based on user feedback, ensuring a polished and intuitive experience.

Design Processes

1) Discovery
- Conducted user interviews and surveys to identify pain points and map the existing sharing workflows.
- Analyzed data from 5,000+ user feedback submissions to uncover common challenges and areas for improvement.

2) Ideation
- Facilitated cross-functional brainstorming sessions with stakeholders to generate potential solutions.
- Sketched and created low-fidelity wireframes to explore alternative flows for sharing content.

3) Prototyping
- Designed interactive high-fidelity prototypes in Figma, showcasing multiple sharing scenarios (e.g., one-click sharing, group-specific permissions).
- Created accessibility-friendly designs to ensure inclusivity for all users.

4) Validation
- Conducted usability testing with 20+ users across varying demographics.
- Iteratively refined designs based on user feedback, ensuring a polished and intuitive experience.

If you would like to explore the released product, please try Egnyte application Start free trial

If you would like to explore the released product, please try Egnyte application Start free trial

If you would like to explore the released product, please try Egnyte application Start free trial

Results

Results

Increased user retention within the first month of launch

Increased user retention within the first month of launch

50%

50%

Users benefited worldwide on a monthly basis

Users benefited worldwide on a monthly basis

Domains' sharing issues resolved

Domains' sharing issues resolved

3,500+

3,500+

Surveyed users reported improved satisfaction

Surveyed users reported improved satisfaction

90%

90%

366K

366K

Lessons Learned

Lessons Learned

1) Cross-functional Collaboration: Working closely with engineering and product management teams ensured the feasibility and scalability of solutions.

2) User-centered Design: Regular user testing and feedback loops were instrumental in delivering a product that met user needs and exceeded expectations.

3) Data-driven Decisions: Leveraging analytics and user insights validated the impact of design choices and prioritized the most impactful features.

1) Cross-functional Collaboration: Working closely with engineering and product management teams ensured the feasibility and scalability of solutions.

2) User-centered Design: Regular user testing and feedback loops were instrumental in delivering a product that met user needs and exceeded expectations.

3) Data-driven Decisions: Leveraging analytics and user insights validated the impact of design choices and prioritized the most impactful features.

Designs

Designs

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© 2024 All Rights Reserved | Parmi Mehta

© 2024 All Rights Reserved | Parmi Mehta

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