Redesigning secure link sharing to drive 14.83% growth across web, desktop, and mobile.
Redesigning secure link sharing to drive 14.83% growth across web, desktop, and mobile.
Redesigning secure link sharing to drive 14.83% growth across web, desktop, and mobile.
Released
As Lead Product Designer, worked on WebUI Desktop & Mobile app.
As Lead Product Designer, worked on WebUI Desktop & Mobile app.
As Lead Product Designer, worked on WebUI Desktop & Mobile app.
Tools used:
Tools used:
"trying to share files with other people is difficult" was one of the most repeated customer asks for over 7+ years
"trying to share files with other people is difficult" was one of the most repeated customer asks for over 7+ years
"trying to share files with other people is difficult" was one of the most repeated customer asks for over 7+ years
The old link sharing experience obscured choices, hid defaults, and presented all options as equal, leaving users unaware of what they were actually sharing and with whom.
The old link sharing experience obscured choices, hid defaults, and presented all options as equal, leaving users unaware of what they were actually sharing and with whom.
The old link sharing experience obscured choices, hid defaults, and presented all options as equal, leaving users unaware of what they were actually sharing and with whom.
Research & Exploration
Research & Exploration
Research & Exploration
The redesign was heavily driven by behavioral and customer data. We analyzed recurring NPS feedback alongside Mixpanel and Pendo insights to understand where users struggled while sharing content and which secure sharing features remained undiscovered.
Multiple sharing concepts and user flows were iteratively refined through 3 rounds of usability testing, helping us simplify decision-making without reducing capability.
If you'd like to discuss the product thinking, research, or design decisions behind this project, let’s connect.
The redesign was heavily driven by behavioral and customer data. We analyzed recurring NPS feedback alongside Mixpanel and Pendo insights to understand where users struggled while sharing content and which secure sharing features remained undiscovered.
Multiple sharing concepts and user flows were iteratively refined through 3 rounds of usability testing, helping us simplify decision-making without reducing capability.
If you'd like to discuss the product thinking, research, or design decisions behind this project, let’s connect.
The redesign was heavily driven by behavioral and customer data. We analyzed recurring NPS feedback alongside Mixpanel and Pendo insights to understand where users struggled while sharing content and which secure sharing features remained undiscovered.
Multiple sharing concepts and user flows were iteratively refined through 3 rounds of usability testing, helping us simplify decision-making without reducing capability.
If you'd like to discuss the product thinking, research, or design decisions behind this project, let’s connect.
Key Product Decisions
Key Product Decisions
Key Product Decisions
1 | Keep permissions and link sharing as two separate experiences, not combined like our competitors.
1 | Keep permissions and link sharing as two separate experiences, not combined like our competitors.
1 | Keep permissions and link sharing as two separate experiences, not combined like our competitors.
Problem: Competitors like Box and Dropbox merge folder permissions and link sharing into one experience.
Problem: Competitors like Box and Dropbox merge folder permissions and link sharing into one experience.
Decision: Egnyte's link sharing experience supports multiple links per file with different properties (such as expiry, editing, download allowed), and others.
Now, adding permissions into this would make an already rich experience overwhelming.
Decision: Egnyte's link sharing experience supports multiple links per file with different properties (such as expiry, editing, download allowed), and others.
Now, adding permissions into this would make an already rich experience overwhelming.
Why: Separation helps preserve capabilities unique to Egnyte. Users get more capability, not more complexity.
Why: Separation helps preserve capabilities unique to Egnyte. Users get more capability, not more complexity.
2 | Surface all link properties upfront. Users can't choose what they can't see.
2 | Surface all link properties upfront. Users can't choose what they can't see.
2 | Surface all link properties upfront. Users can't choose what they can't see.
Problem: Users didn't know Egnyte offered such a range of secure sharing options since they were hidden and never explained in the UI.
Problem: Users didn't know Egnyte offered such a range of secure sharing options since they were hidden and never explained in the UI.
Decision: All link properties are now visible upfront with contextual tooltips describing what each setting actually does in practice. So, users make an informed choice, not a default one.
Decision: All link properties are now visible upfront with contextual tooltips describing what each setting actually does in practice. So, users make an informed choice, not a default one.
Why: This directly drove a 37% increase in editable links, 46.17% increase in preview-only links, and 10.55% more links with expiry dates.
Why: This directly drove a 37% increase in editable links, 46.17% increase in preview-only links, and 10.55% more links with expiry dates.
Before
Before
Before
After
After
After
3 | AI-suggested recipients steer users toward specific sharing over broad links.
3 | AI-suggested recipients steer users toward specific sharing over broad links.
3 | AI-suggested recipients steer users toward specific sharing over broad links.
Problem: Adding recipients was entirely manual. This made it easier for users to create an "Anyone" link instead, even when it wasn’t the most secure option.
Problem: Adding recipients was entirely manual. This made it easier for users to create an "Anyone" link instead, even when it wasn’t the most secure option.
Decision: AI suggests frequent recipients based on past sharing behaviour, surfacing the right people before the user finishes typing.
Decision: AI suggests frequent recipients based on past sharing behaviour, surfacing the right people before the user finishes typing.
Why: Steering users naturally toward more secure, targeted sharing without adding a single rule.
Why: Steering users naturally toward more secure, targeted sharing without adding a single rule.
The goal wasn't to add restrictions. It was to make the secure choice feel like the obvious one.
The goal wasn't to add restrictions. It was to make the secure choice feel like the obvious one.
The goal wasn't to add restrictions. It was to make the secure choice feel like the obvious one.
© 2026 All Rights Reserved | Parmi Mehta
© 2026 All Rights Reserved | Parmi Mehta